Nehal Joshi

Art Director @Tru Fragrance & Beauty

New York, NY, US

Collaborate with the Creative Director to define and drive the creative vision for the brand, ensuring a distinctive and proprietary brand presence.• Develop and execute integrated marketing content strategies across digital and social media platforms, in close partnership with the brand and marketing teams, ensuring a cohesive brand representation across all consumer touchpoints.• Create impactful content that aligns with defined marketing goals. Guide the execution of design elements, including graphics, layouts, and illustrations, maintaining a high standard of quality. • Gain a comprehensive understanding of the target audience to inform and adapt creative strategies that resonate deeply with consumers. Ensure all visual materials align with brand guidelines and messaging. • Foster and maintain a streamlined and effective creative process across brand, marketing, and creative functions, ensuring seamless project development and execution.• Direct and oversee photoshoots from conception to execution and post-production, adhering to the brand\'s aesthetic and messaging while managing budgets and external resources.• Optimize photoshoot and post-production expenditures, ensuring efficient use of resources, including the management of freelance talent such as designers, art directors, editors, stylists, and re-touchers.• Mentor and impart industry knowledge to junior team members, promoting a culture of continuous learning and professional growth. Stay updated on design trends, emerging technologies, and industry standards to keep the brand at the forefront of creativity. • Provide regular contributions to the wider creative strategy of Tru Fragrance + Beauty, reporting directly to the Creative Director.

American Embassy School, New Delhi

GED

Singapore American School

GED

Fashion Institute of Technology

Non-Degree, Illustration/Marketing

Parsons School of Design - The New School

Bachelor of Fine Arts (BFA), Illustration & Graphic Design

School of the Art Institute of Chicago

Non Degree, Fashion/Apparel Design

New York University

Certification, Strategic Media Communications