Nehal Joshi
Art Direction | Brand Strategy
- Role
- Art Director at Tru Fragrance & Beauty
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
Experience
Art Director
Jun 2024 — Present · New York, NY, US
Collaborate with the Creative Director to define and drive the creative vision for the brand, ensuring a distinctive and proprietary brand presence.• Develop and execute integrated marketing content strategies across digital and social media platforms, in close partnership with the brand and marketing teams, ensuring a cohesive brand representation across all consumer touchpoints.• Create impactful content that aligns with defined marketing goals. Guide the execution of design elements, including graphics, layouts, and illustrations, maintaining a high standard of quality. • Gain a comprehensive understanding of the target audience to inform and adapt creative strategies that resonate deeply with consumers. Ensure all visual materials align with brand guidelines and messaging. • Foster and maintain a streamlined and effective creative process across brand, marketing, and creative functions, ensuring seamless project development and execution.• Direct and oversee photoshoots from conception to execution and post-production, adhering to the brand\'s aesthetic and messaging while managing budgets and external resources.• Optimize photoshoot and post-production expenditures, ensuring efficient use of resources, including the management of freelance talent such as designers, art directors, editors, stylists, and re-touchers.• Mentor and impart industry knowledge to junior team members, promoting a culture of continuous learning and professional growth. Stay updated on design trends, emerging technologies, and industry standards to keep the brand at the forefront of creativity. • Provide regular contributions to the wider creative strategy of Tru Fragrance + Beauty, reporting directly to the Creative Director.
Education
American Embassy School, New Delhi
GED
2009 — 2012
Singapore American School
GED
2007 — 2009
Fashion Institute of Technology
Non-Degree, Illustration/Marketing
2015 — 2016
Parsons School of Design - The New School
Bachelor of Fine Arts (BFA), Illustration & Graphic Design
2012 — 2016
School of the Art Institute of Chicago
Non Degree, Fashion/Apparel Design
2012
New York University
Certification, Strategic Media Communications
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