Neina Marina Sheldon
Trustee and Director @Involve North East
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WORK HISTORY
Trustee and Director @Involve North East
Newcastle upon Tyne, GB
Experts in patient and public involvement, Involve North East works with service users, communities and harder to reach groups to gain the insight needed to help commissioners design the best, most responsive and cost-effective services. My role as Trustee and Director is to support the charity\'s strategic development and financial governance.
EDUCATION
Newcastle University
BA (Hons), Business Management
Institute of Copywriting
Diploma, Copywriting
Buyer Persona Institute
Professional course in buyer persona development delivered by Adele Revella, Marketing Research
North Warwickshire and South Leicestershire College
NCFE CACHE Level 2, Certificate in Understanding Mental Health First Aid and Mental Health Advocacy in the Workplace
One of Many
Coaching
CIM | The Chartered Institute of Marketing
CAM Diploma in Digital Marketing, Digital Communication and Media/Multimedia
Northumbria University
Postgraduate Certificate Leadership and Management Development
SKILLS
ABOUT NEINA MARINA SHELDON
I\'m the Founder and Director of Make Light Matter® the home of light nutrition - a UK hub for everyone to learn, connect and collaborate around the impact of light on human wellbeing. Light is something we don\'t often think about. It\'s just. there. But it has a significant impact on our physical and mental health. We help people and organisations to understand how to get the right kind of light at the right time for them as individuals (light nutrition) and to support employees and service users in this. We want to help people avoid or manage conditions such as Seasonal Affective Disorder (SAD) and Winter Blues, Vitamin D deficiency and sleep problems, so they can live happier, healthier and more productive lives. In addition, we connect different industries and professions around the topic. Our work is supported by a cross-industry/professional advisory board and a consumer panel.I was diagnosed with Seasonal Affective Disorder (SAD) in 2003. From 2012 to 2020 I ran Little Light Room (a personal perspective blog and events) and was a Trustee of the Seasonal Affective Disorder Association (SADA) for nearly three years before developing Lightopia CIC T/A Make Light Matter.In addition, I work four days a week as a Digital Content Journalist for UMi - helping businesses to do more and go further. I am also a trustee and director of Involve North East, which specialises in patient and public involvement, giving the people of the North East a voice about their health and wellbeing services.
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