Neil Weisensel

About Neil Weisensel

Business-minded leader who believes that strong internal culture is the engine behind exceptional external results. I bring 20+ years of experience shaping go-to-market strategies, launching new products, and unlocking growth opportunities—grounded in a solid foundation in manufacturing and the industrial sector.I’ve built my career at the intersection of strategy, marketing, and operations—aligning cross-functional teams to deliver value to both the customer and the business. I believe high-performing organizations succeed when every function is moving in sync, guided by a clear vision, common purpose, and shared accountability.Known for cultivating collaborative cultures that energize teams and drive performance, I focus on building clarity, confidence, and connection—inside the business and out in the market. My goal: sustainable growth powered by people, purpose, and execution.

Experience

1. Director of Marketing - Consumer and Industrial Segments

   Charter Next Generation

   Jul 2020 — Present · Charlotte, NC, US

   Coordinate marketing research methods, uncovering underlying buyer needs, ensuring need-satisfiers are a focus of new product development- Lead market research in new and underdeveloped markets to sustainably grow by volume and margin- Facilitate faster, more predictable selling processes by identifying and nurturing relationships within target segments- Harnessing a robust technical team, steer new product introductions in markets with high margins and retention rates- Manage marketing mix for each market segment of focus, leveraging customer successes, industry associations, PR outlets and other promotional levers

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Management & Organizations and Marketing

  2014 — 2016

• University of Wisconsin–Oshkosh

  Bachelor of Business Administration (BBA), Economics and Marketing

  2001 — 2006

Skills

• Food Packaging
• Key Account Management
• Creative Strategy
• Negotiation
• Account Management
• Sales Management
• Corrugated
• Fmcg
• Key Account Development
• Strategy
• Marketing Research
• Forecasting
• New Business Development
• Management
• Team Building
• Marketing
• Strategic Planning
• Business Development
• B2b
• Sales Operations
• Direct Sales
• Sales Presentations
• Manufacturing
• Sales Process
• Consultative Sales Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Product Development
• Sales