Neil Thornburn
Head of Strategic Digital Marketing @EFG International
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WORK HISTORY
Head of Strategic Digital Marketing @EFG International
London, GB
EDUCATION
Bournemouth University
BSc (Hons), Applied Psychology and Computing
SKILLS
ABOUT NEIL THORNBURN
A creative senior leader with extensive digital and marketing experience across multiple global sectors. Specialising in end-to-end marketing strategy, digital innovation and business transformation. Alongside driving positive cultural change, I am incredibly passionate about leading digital and performance marketing teams for B2B and B2C products, services and experiences.I pride myself on my ability to turn complex problems and scenarios into clear and easy to understand strategies that deliver customer centric and commercially successful solutions. Having demonstrated success at scale across large global brands, which include JP Morgan Asset Management, Lombard Odier, Microsoft and The RNLI alongside leading digital at FTSE 100 companies Smiths Group and RS Group.Expertise:Global digital transformation strategy, performance marketing strategy /execution, digital marketing, campaign conceptualisation support and development, human centred design / design thinking, digital governance and policy development, information architecture (IA), user experience (UX), brand development and management, human-computer interaction, Agile development process and methodology, social media strategy and planning, analytics, SEO, SEM, enterprise CMS and CRM.
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