Neil Seecharan

About Neil Seecharan

As the Director of Digital Analytics at FULLBEAUTY Brands, I lead a high-performing team of data analysts dedicated to driving EBITDA growth, customer acquisition, and brand awareness for the largest online retailer of plus-size clothing and accessories. With over 15 years of experience, I excel at aligning strategic vision with tactical execution—crafting comprehensive analytics strategies that encompass advanced tracking and tagging, A/B and multivariate testing, in-depth analysis, and automated reporting.Leveraging a robust technology stack—including Python, Snowflake, Adobe Analytics, Google Analytics, Looker, Tealium Tag Manager, Adobe Tag Manager, and Google Tag Manager—I transform raw data into actionable insights. My expertise extends to optimizing digital marketing tactics across display, direct, mobile, SEO/SEM, CRM, social media, and affiliate channels, ensuring efficient spending, high ROI, and continuous improvement in data collection and analytics processes.Focused on driving measurable results, I establish clear ROAS targets for media spend, deploy predictive analytics to forecast trends, and perform comprehensive CLV analyses to maximize long-term value. Proud to be part of a collaborative, innovative team, my mission is to enhance the online customer experience and secure a sustainable competitive advantage through precise, data-driven decision-making.

Experience

1. Director of Analytics

   FULLBEAUTY Brands

   Apr 2022 — Present · New York, NY, US

Education

• Fordham Gabelli School of Business

  MBA, Marketing

• The George Washington University

  Bachelor of Arts (BA), Marketing

Skills

• Omniture
• Lead Generation
• Kpi
• Online Marketing
• Google Adwords
• Direct Marketing
• Advertising
• Digital Strategy
• Mobile Marketing
• Analytics
• Public Relations
• Adobe Creative Suite
• Competitive Analysis
• Web Analytics
• Strategic Planning
• Integrated Marketing
• Social Media
• Brand Management
• Content Strategy
• Marketing Strategy
• Interactive Marketing
• Campaign Management
• Brand Awareness
• Social Media Marketing
• SEO
• Business Analysis
• Strategy
• E-Commerce
• Digital Media
• Promotions
• Optimization
• Adobe Analytics
• Crm
• Marketing Communications
• Ppc
• Channel Marketing
• Creative Strategy
• Data Analysis
• Online Advertising
• Data Analytics