Neil Cook

Business Development Manager - Ink @Xaar

Leads the strategic direction and commercial growth of the ink activity within Xaar, and play a pivotal role in shaping the company’s market presence and innovation pipeline.Key areas of responsibility include- Strategic Product Management: Oversees the full product lifecycle, from market analysis and positioning to launch and optimization, ensuring alignment with customer needs and business goals-Account Management: Builds and maintains strong relationships with key clients and partners, driving revenue through tailored solutions, upselling, and long-term engagement strategies-Business Development: Identifies and pursues new market opportunities, expanding into new segments and regions while enhancing brand visibility through strategic initiatives- Collaboration with Ink Manufacturers: Works closely with ink manufacturers to co-develop innovative products, negotiate supply agreements, and stay ahead of technological advancements.