Neil Reay

About Neil Reay

The Problem Slayer for Marketing, Communications, Product Development and Strategic Planning * Reversed Sales Declines at five companies and generated high-growth Revenue and Profits.* Marketing, Communications, Sales, Strategy and Executive Team Management experience.* Managed CPG and B2B Retail, Branded, Ingredient and Private Label product lines. Examples of Accomplishments:* Restored key Brand line to #1 positioning by improved positioning of Brand equity.* Reduced SKUs (2,400 to & packages (16 to 6) to improve costs & sales efficiency.* Revised pricing on 500+ SKUs to standardize prices and improve gross margins by 15%.* Developed identity, logo, graphics, product line & selling aids for three new divisions.* Developed & launched a 65-item, 97-SKU vitamin line in 5 months, initial sales $10 million.* Broadened product line into Vitamin, Homeopathic, OTC, Diet & Sports Nutrition products.* Reversed 2 year sales decline & generated an average 33+% annual growth for 5 years. Grew sales from $7 million to $88 million over 12 years.* Directed staff of 20 in Product Management, Product Development, PR, Market Research, Media Planning, Package Design & Creative Services. Have also managed pilot Ops teams and Customer Service teams.* Planned, hired & managed Retail Sales Force of 8 Regional Managers & 65+ Brokers.* Managed P&L for Consumer & Foodservice divisions providing 40% of corporate profits.* Chaired Strategic Planning & Product Development Teams in 3 companies.* Development of Government Regulatory Compliance programs (FDA, FTC, cGMPs). Specialties:*Marketing *Branding *Communication *Product Development *Strategy *Positioning *Team Leadership *Project Management *Merchandising *Creative Services *Market Research *Dietary Supplements *OTC Drugs *Foods *Nutraceuticals *Nutritionals *CPG *FDM *Change Management *Innovation

Experience

1. Managing Director

   Impact Consulting

   May 2015 — Present · Lehi, UT, US

   Consult in CPG and B2B markets: Dietary Supplements, Functional Foods, OTC Drugs and Foods.

Education

• Stanford University

  MBA, Marketing & Organizational Behavior

  1968 — 1970

• Brigham Young University

  B.Sc., Business Management / Economics

  1964 — 1968

Skills

• Pricing
• Market Analysis
• Sales
• Sales Management
• Brand Development
• Public Speaking
• Market Planning
• Trade Shows
• Competitive Analysis
• Advertising
• Budgets
• Marketing
• Project Management
• Creative Direction
• Product Management
• Strategic Planning
• Customer Insight
• Product Marketing
• Marketing Management
• Start-Ups
• Copywriting
• Market Research
• Business Strategy
• Public Relations
• P&L Management
• Change Management
• Marketing Communications
• Consumer Insights
• B2b
• Packaging
• Retail
• Management
• Strategy
• Strategic Communications
• Social Media
• Team Leadership
• Program Management
• Consumer Products
• New Business Development
• Coaching