Neil Johnston
Creative Director and Content Creator @Meta
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WORK HISTORY
Creative Director and Content Creator @Meta
London, GB
In Global Business Marketing at Meta I’ve enjoyed a broad and fast-paced role, ranging from creative strategy and conceptual campaign development to campaign production, copywriting and a wide range of content creation. As an in-house creative team we’ve employed a hybrid model, whereby I’ve conceived campaigns with an Art Director and led internal teams, as well as partnering closely with external agency teams in a Creative Director capacity. Measurement and results have been at the heart of everything we’ve produced. In addition to scaled marketing campaigns I’ve created a wide range of content, including a Facebook Live-streamed interview series (which I also presented), a proactive innovation project to launch a new creative portfolio product, and countless blog articles, case studies and sales collateral.
EDUCATION
University of Warwick - Warwick Business School
Bachelor of Science (BSc), Management Sciences
University of Warwick - Warwick Business School
BSc, Management Sciences
SKILLS
ABOUT NEIL JOHNSTON
I’m an experienced and versatile creative director and content creator, with a background in copywriting and a love for all things tech. Whether it’s a through-the-line brand campaign, an online content series, a left-field experiential project or even just a lovingly-crafted piece of long copy, I consistently deliver ideas with measurable impact. Since 2015 I’ve been part of and have led teams in the creation of B2B video-based campaigns and a multitude of content at Meta. From helping to develop global creative strategies and conceiving big campaign ideas, to getting my hands dirty on-set and in all areas of production, my goal has been to make beautiful work that delivers real, measurement-backed results. I also run weekly “Do Good Better” creative consultations to help Meta employees design ad campaigns for charities and small businesses.Prior to Meta I spent around a decade working in creative agencies in Sydney, first in account service and then – having finished top of my year in Australia\'s most prestigious creative course – as a copywriter. I’ve created campaigns across a wide range of sectors, with clients including Subaru, IKEA, News Corp, Diageo, Unilever, Boots the Chemist and Merrill Lynch. In my free time I\'m an avid surfer, skater, cyclist, reader and - more recently - chess player. Volunteering is a huge part of my life too, having worked in street kitchens and homeless shelters, been a youth mentor and launched a mental health awareness initiative. Thanks for reading.
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