Neil Parker
Multi-Dimensional Marketing Executive - Sr. Marketing Director | Marketing Director | Product Marketing Director | Project Manager | Operations | B2B | B2C |
- Role
- Director of Channel Marketing at ATW
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Neil Parker
Accomplished, senior, multi-dimensional marketer with progressive marketing experience including B2C e-commerce/retail, B2B & B2B2C commercial real estate in the flexible office/co-working space, B2B product marketing, B2B demand generation, healthcare, and brand marketing through an integrated marketing strategy. Built scalable marketing operations, customer acquisition, processes, and strategies to optimize and maximize integrated marketing to increase revenue.Key Highlights:Strategic Leadership: Led cross-functional teams to develop and execute integrated go-to-market strategies, resulting in a 70% increase in website traffic and a 48% boost in product adoption.Revenue Growth & Optimization:+25% inbound demand and faster lead velocity,+23% increase in B2C e-commerce sales and a 29% increase in B2B SaaS revenue year over year through effective digital marketing and demand generation strategies.Innovation & Change Management: Pioneered successful marketing initiatives, including corporate rebranding, website UI/UX development, and SEO optimization, driving business growth and market expansion.Team Leadership & Collaboration: Adept at building and mentoring high-performing teams, fostering a culture of innovation, and driving business results through effective collaboration and strategic vision.
Experience
Director of Channel Marketing
Sep 2025 — Present
Education
The University of Texas at Austin
Bachelor of Science - BS, Cinematography and Film/Video Production
Skills
- Sponsorship
- Integrated Marketing
- Strategic Planning
- Event Management
- Social Media Integration
- Digital Video
- Team Building
- Management
- Business Development
- Digital Marketing
- Broadcast
- Leadership
- Digital Media
- Sales
- Account Management
- Conference Coordination
- Microsoft Word
- Customer Service
- Lead Generation
- Budget Forecasts
- Social Media Advertising
- Social Networking
- Brand Awareness
- Direct Marketing
- Social Media
- Conferences
- Pay Per Click (Ppc)
- Market Planning
- Social Media Marketing
- Advertising
- Marketing Communications
- Illustrator
- Microsoft Excel
- Powerpoint
- New Business Development
- SEO
- Marketing Strategy
- Hubspot
- Online Marketing
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