Neil Mathis
Founder, Managing Director at Sequoia Creative Inc
- Role
- Founder, Managing Director at Sequoia Creative Inc
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Founder, Managing Director
Jan 2016 — Present · Atlanta, GA, US
Found and manage a marketing agency providing alignment in marketing research, strategy, and creative execution for small and medium-sized businesses. Manage day-to-day communications, resources, revenue, client strategy, and the creation of marketing content. • Manage the creation of client marketing content based on market demands and insights to drive brand awareness and create emotional connections.• Created and enhanced client brands, from start-up to market-growth, contributing to growth strategies generating over $12MM in revenue and new business opportunities.• Led client-leadership workshops to guide the development of strategies based on macro trends, research, and advanced analytics.
Education
Georgia Institute of Technology
Bachelor of Science (BS), International Business
1996 — 2000
Skills
- Strategic Planning
- Consumer Behaviour
- Media Planning
- Concept Generation
- Brand Equity
- Social Media
- Market Research
- Leadership
- Market Analysis
- Statistical Data Analysis
- Business Development
- Digital Marketing
- Consulting
- Customer Insight
- User Experience
- Competitive Intelligence
- Marketing Strategy
- Marketing
- Strategic Thinking
- Integrated Marketing
- Competitive Analysis
- Consumer Insight
- Campaign Strategy Development
- Analytics
- Strategy
- Focus Groups
- Questionnaire Design
- Data Analysis
- Brand Development
- Segmentation
- Management
- Brand Developement
- User Interface Design
- Data Visualization
- Primary Research
- Crm
- Qualitative Research
- Advertising Research
- Data Mining
- Quantitative Research
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