Neil Malcolm
Senior Marketing Manager @Bentley Systems
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WORK HISTORY
Senior Marketing Manager @Bentley Systems
Leading the UK & Nordics Field Marketing team
EDUCATION
University of Lancashire
BA Hons, Public Relations
California State University, Fresno
Exchange, Mass Communication & Journalism
SKILLS
ABOUT NEIL MALCOLM
Experienced B2B marketing professional currently leading regional marketing in the UKI and Nordics for aNASDAQ-listed infrastructure software business.Key skills include:• Leading integrated marketing programs, brand-to-demand campaigns and event delivery to serve effective prospect and customer journeys• Performance marketing expertise to optimise conversions and drive leads through the sales funnel (Leads > MQLS > QDCs > SALs > SQOs > Wins)• Experience across multiple marketing crafts, from campaign and content development, to email marketing and trade PR delivery• Building and scaling teams aligned with business growth, and championing colleague development andprogression through OKR delivery and PDPs. I’ve also mentored colleagues outside of my immediate teamsand externally via a volunteering platform.I\'m passionate about collaboration to drive business success, leading with empathy and authenticity to create a high performance culture with high accountability and integrity.
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