Neil Keene

About Neil Keene

A strategic marketing innovator and digital transformation thought leader with over 20 years of progressive experience ranging from large organizations to startups. Neil has experience in multiple executive-level strategic omnichannel digital marketing roles in the Pharmaceutical/Biotech and Medical Device space. Neil has held leadership positions at market-leading pharmaceutical companies over the past 20 years such as GSK, Teva Pharmaceuticals and Forest Laboratories. In addition, he was part of the management launch team that received FDA approval of Viibryd and executed the successful sale of Trovis Pharmaceuticals to Allergan for $1.3B.After the sale of Trovis, Neil founded Zenithar Consulting which broadened his strategic experience with many high-level clients. Key clients included: Sunovion, Intercept Pharmaceuticals (PBC, NASH), Bristol Myers Squibb (BMS) and Pfizer Global. Neil has been a key speaker on the topic of digital transformation and AI at Digital Pharma East, Future Pharma, The Rare Disease Summit and The Digital Health Coalition (DHC).Core Competencies-Pharmaceutical/Biotech/Medical Device-Strategic Marketing-Digital and Online Marketing-MCM-CRM-Product Launch-Segmentation & Targeting-Sales Force Optimization-Adherence Programs-Business Planning-Direct to Patient-KOL Management/Marketing

Experience

1. Director, Omnichannel Integrated Experience and Engagement

   Ionis Pharmaceuticals, Inc.

   Nov 2024 — Present · San Diego, US

   Director Omnichannel Marketing, Dawnzera (donidalorsen)

Education

• Villanova University

  EMBA, Finance, Business Management

• The George Washington University

  Bachelors

Skills

• Medical Devices
• Strategy
• Entrepreneurship
• Management
• Sales
• Product Management
• New Business Development
• Social Media
• Online Marketing
• Sales Management
• Business Development
• Digital Marketing
• Product Launch
• Social Media Marketing
• Segmentation
• Product Marketing
• Direct Marketing
• Public Relations
• Business Strategy
• Strategic Planning
• Business Planning
• Competitive Analysis
• Start-Ups
• Pharmaceutical Industry
• Strategic Partnerships
• Biotechnology
• P&L Management
• Customer Relationship Management (Crm)
• Market Planning
• Marketing
• Crm
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Management Consulting
• Advertising
• Digital Strategy
• Marketing Management
• Market Analysis
• Market Research