Neil Terry

Business Analyst @System1

Havant, GB

System1 is a global marketing research and consultancy firm that specializes in behavioral science and emotional response analysis to understand consumer decision-making. System1 employs innovative techniques to deliver insights that help brands and businesses enhance their marketing effectiveness, advertising, and ultimately drive growth. Collaborate closely with the Director of Product, Head of Delivery, and Head of Development, while maintaining regular contact with the CPO and CIO, to rapidly increment new features and products. Translate the Vision and Scope Business Requirements Document into actionable plans, agreeing on High-Level Requirements, and creating stories with Agile Teams. Plan and oversee sprints to ensure the fulfillment of end products, conducting regular demos for stakeholders and incorporating feedback promptly. Ensure seamless communication and collaboration across teams to plan, communicate, and deliver high-quality products that align with business goals.Key Achievements Spearheaded the creation and implementation of a Requirements & Story Process, enhancing clarity and efficiency in product development. Developed and implemented an initiative project control and communication tracking tool, keeping teams and stakeholders aware of status. Successfully translated business vision into actionable requirements, ensuring product alignment with company objectives. Strengthened partnerships between product, delivery, and development teams, fostering a collaborative and innovative working environment. Rapidly built and launched Digital/Social Ad Testing, Audio Ad Testing, and a new Pro+ tier for the product, driving revenue growth and enhancing user experience. Led the first Hackathon team, successfully delivering a series of iterations on actionable insights through the analysis of video and text content using AI.