Neile Maloney Hartman

About Neile Maloney Hartman

I am a passionate consumer marketing professional with experience managing fitness, wellness, media and packaged goods brands. Throughout my roles as both a client-side Brand Director and a freelance consultant, I am consistently described as a strategic thinker, effective communicator, collaborative partner, thoughtful leader, engaged listener, passionate brand champion and a recent favorite, “story teller”. These attributes along with my deep experience working with global brands such as TRX, National Academy of Sports Medicine (NASM), The Learning Channel (TLC), Estee Lauder, Kraft Foods, Nickelodeon as well as regional clients such as Mind the Mat Pilates & Yoga (VA), Reynolds Physical Therapy + Wellness (RI), the Rhode Island Dental Association plus an MBA from The Wharton School lay the foundation for more great work to come.Brand Management: Develop brand guidelines / architecture that maximize own-able opportunities in the marketplace and align all stakeholders; Design consumer journeys that deepen brand engagement, increase positive brand affinity via community-building tactics such as content marketing that ultimately drive sales and increase LTVC; Provide consistent brand voice throughout the marketing funnel and in all consumer touch points; Manage external agency relationships; Collaborate cross-functionally and cross-channel as a steward of the brand; Identify partnership opportunities that lead to growth and leverage brand equities; Author creative briefs for all means of DTC brand communication (i.e, digital, print, audio)Product Marketing / Campaign Management: Initiate, conduct and interpret upstream consumer research aimed at eliciting actionable insights; Author strategic and creative briefs that leverage insights and inspire stakeholders to action in alignment with established strategic directives; Establish campaign KPIs; Direct media planning, creative production/testing and integrated campaign execution across multi-channels maximizing owned channels, earned media and paid campaign tactics; Conduct post-mortem campaign assessment aimed at success measurement, extracting best practices and actionable learnings; Manage campaign budgets.New Product Development: Conduct market opportunity assessment; Design research to extract actionable consumer insights; Lead competitive research / SWOT analysis; Inform new product development and go-to-market strategies; Partner with key sales channels to maximize product opportunities and drive sales.

Experience

1. Community Experience Associate

   Pvolve

   Feb 2026 — Present · Barrington, RI, US

Education

• University of Virginia

  BA

  1991 — 1995

• The Wharton School

  MBA

  2000 — 2002