Neil Berg

About Neil Berg

With 20 years of experience in quantitative marketing research and analytics, I love uncovering stories hidden within data. I enjoy challenges and have a knack for turning complex numbers into clear, strategic insights that drive business forward. Whether it\'s a large-scale market segmentation project or implementing a custom causal inference solution for a client, I enjoy guiding projects from the initial idea through to a final, impactful presentation.I\'ve had the opportunity to work across a diverse mix of industries, from retail and consumer packaged goods to automotive and pharmaceutical sectors. My technical toolkit includes a broad base of statistical techniques and extensive programming skills in Python, R, and SQL, which I use to transform raw data into a powerful business asset across local and cloud platforms. I\'m a positive, adaptable collaborator who enjoys working with a team to solve ambiguous problems and make a real difference.

Experience

1. Senior Data Scientist

   Numerator

   Nov 2025 — Present · Cincinnati, OH, US

Education

• Bowling Green State University

  Ph.D., Experimental Psychology

  1996 — 2008

Skills

• Analysis
• Focus Groups
• Survey Research
• Questionnaire Design
• Research
• Consumer Insights
• Quantitative Analysis
• R
• Sas
• Psychology
• Excel
• Statistics
• Segmentation
• Survey Design
• Modeling
• Qualitative Research
• Market Research
• Spss
• Customer Insight
• Quantitative Research
• Marketing Research
• Data Analysis
• Analytics
• Research Design
• Quantitative Analytics