Neil Cartwright
Business Manager @Exertis Uk
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WORK HISTORY
Business Manager @Exertis Uk
Hampshire, GB
Lead commercial operations for major software and video game partners, owning physical and digital propositions across mass‑market and specialist retail. Responsible for delivering product lifecycle excellence, retailer engagement and digital growth.Key Achievements:Manage leading brands including Xbox, Microsoft, Adobe, Norton, McAfee, NordVPN, Take‑Two, Warner, Ubisoft and Bandai Namco.Oversee end‑to‑end lifecycle: launches, marketing, promotions, inventory, forecasting and stock‑rotation agreements.Owning the full Xbox and software digital portfolio, driving new product launches and introducing digital content to new retailers.Build JBPs and QBRs to grow market share, profitability and cross‑retailer opportunity.Provide strategic ranging insights to Very, Argos, Asda, John Lewis, AO and HMV; launched bundles increasing attach and margin.Negotiated and refined contracts using a balanced push/pull commercial approach.Delivered profitability analysis to support new customer wins, brand onboarding and diversification initiatives.
EDUCATION
The University of Bolton
Bachelor's degree, Design & Management
SKILLS
ABOUT NEIL CARTWRIGHT
Commercial leader with 20+ years’ experience across retail, distribution and digital, specialising in tech, gaming and software. I’ve managed multimillion‑pound P & Ls, built market‑leading propositions, and delivered growth through data‑driven strategy, strong partnerships and a collaborative leadership style.Career highlights include leading category strategy for Xbox across the UK, growing Xbox All Access to 60%+ EMEA market share, establishing GAMETRONICS as a long‑standing USP at GAME, and managing portfolios for global brands including Microsoft, Adobe, Samsung, Activision, Take‑Two and more.I’m passionate about building high‑performing teams, developing innovative commercial plans, and creating propositions that drive customer and partner value.Currently exploring senior roles across commercial, category and digital leadership.
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