Neil Buethe

About Neil Buethe

As a strategic and results-driven communications and content executive, I have 25+ years of experience shaping the public narrative around soccer in the United States. As Chief Communications Officer at the U.S. Soccer Federation for 22 years, I built and led the Federation’s communications, content, social, and digital strategy, elevating the sport’s profile nationally and globally. I have been a trusted advisor to executives, coaches, and players, providing strategic counsel on media relations, brand storytelling, crisis communications, and reputation management.In 2025, I founded 18th and Prairie Soccer Strategies to help sports federations, leagues, clubs, media, broadcasters, brands and sponsors earn credibility, shape perception and connect with fans across the uniquely complex U.S. soccer landscape. I bring the perspective of someone who has led communications at the highest levels and who still deeply believes in the power of sport to inspire and unite.That belief shaped my tenure at U.S. Soccer, where I led a multi-disciplinary team through a period of significant transformation. With over two decades of experience spanning seven FIFA World Cups, five Olympic Games, and nearly ten years in the CCO seat, I bring a practitioner’s insight into the moments that define organizations and shape public trust. During my career at U.S. Soccer, I also led communications and content strategy for the 2016 Copa America Centenario and the successful United 2026 FIFA World Cup Bid, overseeing both global and domestic approaches for two of the most significant international soccer events ever hosted in North America. From directing a 50-person media operation across U.S. host cities to traveling to over 40 countries to build international support, I’ve thrived at aligning global sport, diplomacy, and reputation strategies.Today, through 18th and Prairie, I partner with my clients to navigate high-stakes moments, reimagine brand identity, and deliver lasting impact. Passionate about growing the sport and elevating its visibility, I thrive in high-stakes environments, building high-performing teams and developing forward-thinking strategies that resonate with fans, stakeholders, and media alike. Whether you need an embedded strategist, a crisis-tested advisor, or a creative architect for your next campaign, I bring proven expertise, steady perspective and ability to drive impact.

Experience

1. Advisor to the President

   U.S. Soccer Federation

   Jan 2025 — Present · Chicago, IL, US

Education

• Columbia College Chicago

  Master of Arts (MA), Journalism

  2000 — 2001

• University of Wisconsin-Madison

  Bachelor of Arts (BA), Communications

  1995 — 1999

Skills

• Social Media
• Event Management
• Writing
• Email Marketing
• Media Relations