Neil Golden
Advisory Board Member @Purple Strategies
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WORK HISTORY
Advisory Board Member @Purple Strategies
Actively working with Founder and Managing Partners in areas of thought leadership, market positioning, and talent sourcing. Partner with firm leadership in providing strategic counsel to clients.
SKILLS
ABOUT NEIL GOLDEN
I enjoy multiple professional roles as an educator, board member, and c-suite business/marketing leader. My experience/expertise ranges from Fortune 100 consumer products/retail companies to start-up companies in diverse categories including restaurants, real estate, specialty retail, alcoholic beverage, active recreation, e-commerce, media, AI, and marketing logistics.Currently, I am a proud member of the Faculty for Northwestern University’s Medill School of Integrated Marketing Communications, working primarily with full-time master\'s students as co-director of the prestigious Immersion Quarter. Additionally, I lead Career Services for Medill IMC supporting students part of the full-time & Professional master\'s programs as well as undergraduate students earning their IMC certificate degrees.I also serve as a Venture Partner with Composite Ventures, a venture fund focused primarily on restaurants, retail, and next generation technology. I continue to engage as an Executive Consultant with RMS, a firm which has pioneered providing a unique approach to location-specific pricing guidance for the restaurant and retail categories. I currently serve as a Board Member with Cooler X (formerly Cooler Screens)I have served as a Board Member for:* Restaurant Brands International* Home Partners of America* SLWM* The Mark Anthony Group* Learners Edge* Tori Inc (formerly Open City)* Golden Fleece Beverages (dba Argo Tea)Prior to this I enjoyed a a nearly 25-year career with McDonald’s, with my most recent position being Chief Marketing Officer for McDonald\'s USA from 20••••14. In this role, I played an active role on the leadership team which resulted in record visitation, sales, profits, market-share, and stock valuation. Before McDonald\'s, I held positions at Burger King, RC Cola Co, and competed on the Men’s International Professional Tennis Tour. I also served as a member of the Board of Directors for the Association of National Advertisers (ANA), Chair of the ANA Government Relations Committee as well as the Board of Directors for the Thurgood Marshall College Fund.
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