Neil Bentham

About Neil Bentham

Analytics is a broad church, from performance management, through data science, to consumer insights. I build and lead teams to produce demonstrable value and ROI across that spectrum.By connecting to leadership and their objectives first, I’ll build and articulate fully sponsored analytic strategies with solid, credible delivery plans that develop and leverage the enablers: technology, rich data, highly motivated people. And I’ll make sure the solutions are fully integrated into business process.Put simply, my approach is to connect innovative analytics very precisely to business opportunity, and have measured successes in multiple industries covering:Strategy and Business DevelopmentConsumer MarketingProduct InnovationSales and MerchandisingOperations and Process OptimizationCurrent aspirations include start-up analytic efforts within growth organizations, and accelerating existing efforts to scale.

Experience

1. Global Director Business Intelligence & Analytics

   耐克

   Nov 2005 — Present

   Multiple roles covering the entire product to market process from Innovation, through Design, Product Management and Merchandising, to Sales.In all cases connecting and partnering with stakeholders across the Nike matrix to specify precise solutions, build consensus with fully resourced plans, and engagement to ensure full adoption within relevant process and accountable teams.Typical deliverables cover initial insights, deep-dive root cause analytics, and project execution from factory buys to retail performance, with topics including:Product Health & LifecycleConsumer Attitudes & Response [Segmentation/Social Listening]Product Features & Benefits Value [Components/Color]Assortment ConstructInnovation CadenceSales Velocity & Lost SalesSales Force Design & AutomationPerformance Management [KPIs/Targets/Review]Scorecards & DashboardsData Science & TechnologyArchitecture & Capability [Agile/Lean]Operational Insights & Process Improvement

Education

• University of Strathclyde

  Bachelor of Economics/Statistics, Economics

  1986 — 1990

• University of Strathclyde

  Master of Science, Operational Research, Management Science

  1990 — 1991