Neil Venables
Commercial Director - International Markets @Footbalance
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WORK HISTORY
Commercial Director - International Markets @Footbalance
London, GB
International Markets- Commercial Strategy and Business Development across Multiple Channels Management of International Distributors / Business Modelling / Customer Relations and Support Services Team Management / P+L Responsibility Team Culture and Development FootBalance empowers truly personalized omnichannel buying experiences that are guaranteed to increase shopper conversion rates, retention and lifetime value. Retailers and brands using FootBalance hardware products deliver shoppers perfect product recommendations in ever-increasingly frictionless and profitable ways.
EDUCATION
The Professional Body of Sports Leadership
Leading in the Boardroom/Governance in Sport, Sports Governance
The University of Salford
Higher National Diploma, Leisure Management
ABOUT NEIL VENABLES
An extensive career with world leading brands such as adidas and Intersport, I was able to gain expertise in all aspects of the sporting goods industry uniquely from both the supplier and customer perspective. It also enabled me to live out my passion for sport whilst developing my career. Working with One iota I saw the need to continually enrich the customer experience with true Omni channel as well as create opportunities to increase revenues. With the market expected to grow by 68% in Mobile Commerce and people spending 88% of their time on apps, I drove a revenue stream in a newly established Sports Channel of around £1.1m for 2021/2022 year and opened access through building strategies to take advantage of the European sports industry worth around £190bn by 2024 with a cagr of 6.6% I\'m since January 2022 in the exciting position of Commercial Director for FootBalance, driving new technology, customer experience, retailer advantages in terms of personalization and service, with solid evidence of growing profitability, average basket sizes and new revenue streams with data opportunities and insights. I’m developing the International markets as well as driving the Global strategy with the Leadership team. I bring my own brand of energy and motivation as a leader and have adopted a supporting and focused coaching-manager style, passionate about developing people preparing them to grow in an increasingly challenging marketplace. I demand exacting standards of myself and my teams, resulting in becoming a respected leader in Sporting Goods in Europe. Transferable Skills that I bring :> Commercial Leadership and Execution > Digital Strategy > Working at Board Level > Stakeholder Management > Coaching and Facilitation > Financial Awareness | P+L > Business Development > Negotiation.> Remote Management ROLES I CAN OPERATE: Commercial Director | Sales Director | General Manager | Head of Commercial Operations | Head of Partnerships | Head of Retail Director|
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