Neil Scott Tenzer
Vice President, Customer Loyalty, Insights & Engagement @Tractor Supply Company
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WORK HISTORY
Vice President, Customer Loyalty, Insights & Engagement @Tractor Supply Company
Nashville, TN, US
EDUCATION
University of Oxford
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ABOUT NEIL SCOTT TENZER
A results-driven consumer retail business leader with a knack for identifying the \"why\" behind customer behavior. As the Vice President of Customer Loyalty, Insights, & Engagement at Tractor Supply Company, my team drives customer value and brand engagement. Privileged to lead the Neighbor’s Club, one of the largest and fastest growing loyalty programs in retail! With 37+ M members and $12+ B in sales, we leverage robust analytics and data science to connect each customer with the most compelling marketing and uniquely relevant offers. I have deep experience leading strategy, corporate development, marketing, and operations improvement programs across four continents. I was a management consultant at Kearney and received two awards for outstanding client work as well as a full scholarship for my MBA at the University of Oxford. I led the Corporate Strategy group at Abercrombie & Fitch to launch the successful brand turnaround as well as led North America strategy during the merger of Essilor and Luxottica. I joined Tractor Supply in 2021 to build the Strategy and Development team, lead Long Range Planning, and the successful integration of the Orscheln Farm & Home acquisition.
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