Neil Rigby
Digital Product Manager @Lineup Systems
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WORK HISTORY
Digital Product Manager @Lineup Systems
Responsible for the development of the Digital solutions provided by LineUp Systems, and it\'s core product Adpoint.Networking, Account Management and general all round \'online delivers collaborative sales tools designed specifically for multi-channel media companies, created and implemented by industry experts in print, digital and broadcast. Our products are all web based, which means they can be hosted, cloud based, or locally installed.Lineup has installations in 28 countries and supports more than users in 19 languages. Since 2002 our products have generated over $3 billion for 96 of the world’s largest media companies.Our clients include major media brands worldwide including Metro International, News UK, News Corp Australia, NDC mediagroep, Telegraaf mediagroep, Time Inc. UK, Archant and Expressen.Lineup Systems’ AdPoint products are installed across 33 countries in 21 languages and support more than users in managing advertising CRM, multi-channel ad booking, finance and analytics.Further information is available at and on Twitter @LineupSystems
ABOUT NEIL RIGBY
With over 25 years of experience in Digital Ad Operations, I specialize in driving operational excellence, revenue optimization, and ad tech innovation for publishers. As a Product Owner for an Order Management System (OMS) at a leading software company - Lineup Systems - I focus on developing and refining solutions that streamline ad operations, enhance efficiency, and maximize monetization opportunities. I have a proven track record of leading product and process transformations that improve ad revenue performance, align technology with evolving industry standards, and future-proof ad operations for media organizations. My approach is data-driven, customer-centric, and results-oriented—designed to reduce complexity, accelerate value realization, and drive measurable business impact. Key Expertise: Ad Tech & OMS Strategy Development Digital Advertising Workflow Optimization Revenue & Yield Management Programmatic & Direct Sales Process Improvement Product Lifecycle & Roadmap Execution Automation & Operational Efficiency Cross-Functional Stakeholder Engagement Change Management & Process Transformation Passionate about the future of digital advertising, I work closely with publishers, ad tech providers, and internal teams to bridge the gap between technology, operations, and revenue growth. Let’s connect to discuss ad tech advancements, OMS innovation, and digital revenue strategies.
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