Neil Reynolds
Global Chief Customer & Digital Commerce Officer @Mars
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WORK HISTORY
Global Chief Customer & Digital Commerce Officer @Mars
London, GB
Leads Mars Snacking\'s Sales and Customer Development agenda, as a key member of the Global Growth Leadership Team- Leadership of Centers of Excellence teams responsible for developing and deploying growth strategies in Revenue Management, Category Leadership and Customer/Shopper Insights, Shopper Marketing, Route to Market Transformation and Perfect Store and Priority Growth Channels, including Digital Commerce- Relentlessly driving the sales digitization agenda through a clear Growth Analytics vision, powered by data, emerging technology and empowered teams.
ABOUT NEIL REYNOLDS
As the Global Chief Customer & Digital Commerce Officer at Mars Snacking, I lead the Sales and Customer Development agenda for one of the world\'s largest snacking and food companies With over 20 years of experience in the CPG industry, I have a track record of delivering strong business results and driving transformational change across multiple product categories and markets.My core competencies include business unit P&L leadership, sales/customer management, net revenue management, commercial strategy, category leadership, customer marketing, and enterprise transformation leadership. I am passionate about leveraging digital technologies and data & analytics to enhance customer engagement, optimize business performance, and accelerate growth. I have a positive, open, collaborative, and solution-focused style, and I thrive in leading and empowering high-performance teams.
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