Neil MacFarlane
Senior Business Development Manager @Smurfit Westrock
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WORK HISTORY
Senior Business Development Manager @Smurfit Westrock
GB
Managing a £2m+ portfolio of key accounts whilst driving £200k+ in annual new business through proactive prospecting, consultative selling and long term customer relationship building- Holding customer meetings to deepen relationships, gather insights and identify commercial opportunities – achieved the highest customer satisfaction survey rating for 2 years consecutively- Actively seeking customer feedback and sharing insights with internal teams to shape future business strategy- Collaborating with design, production, supply chain and logistics teams to deliver exceptional levels of customer service- Maintaining accurate pipeline management, forecasting and sales reporting on CRM to support decision making- Enhancing the customer experience by monitoring service, resolving issues and championing continuous improvement- Leveraging experience across the FMCG, manufacturing, pharmaceutical and retail sectors to anticipate customer challenges and provide industry relevant solutions to customers.
ABOUT NEIL MACFARLANE
A highly motivated professional with 30+ years experience working within the B2B packaging sector. Strong background of liaising closely with customers, implementing strategies and presenting service offerings to achieve targets / KPIs related to account growth, satisfaction and retention rates. Well versed in holding responsibility for the customer experience throughout sales lifecycles and proactively driving engagement to achieve exceptional results. Skilled in communicating with stakeholders, anticipating requirements and engaging professionally to meet expectations.
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