Neil Lang
Director of Revenue @Mastercam Canada
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WORK HISTORY
Director of Revenue @Mastercam Canada
ON, CA
As part of the Senior Leadership Team (SLT), this role is a 2nd level leadership role, which oversees all subscription and perpetual licensing revenue-generating activities throughout the company. Typical new deal size can exceed $75K+ in licensing and services. The role is responsible for all demand generation, events, company strategy, pricing, sales training, growth, professional services and worldwide channel sales, as well as oversight of the entire sales, marketing, and revenue operations business units. This role is directly responsible to scale ARR and growing our services.Key achievements- Consistently a worldwide top 5 Mastercam dealer- Increased software sales in high-profit BU by 37%- Consistent 10%+ YoY growth of sales revenue- Increased international channel sales by 25%- Scaled subscription ARR by 400%- Turned multiple cost centres into profit centres- Lead ambitious growth plans of $1M+ launch and execution on multiple new software products
EDUCATION
Durham College
Diploma, Police Foundations
Bellevue University
Bachelor of Science (BSc), Business Administration and Management
DeGroote School of Business - McMaster University
Master of Business Administration - MBA
Cornell University
High Performance and Executive Leadership Program
SKILLS
ABOUT NEIL LANG
As a results-driven coach and leader, I specialize in empowering individuals and teams through motivation, accountability, and leading by example. My disciplined, logical decision-making process ensures precision, objectivity, and strategic outcomes. I have been privileged to have amazing teams and results throughout my career.With a diverse and extensive background spanning multiple industries and disciplines, I bring a wealth of experience to every role I take on. My expertise includes:Sales Leadership: Extensive experience managing and developing sales teams across Technology (SaaS, subscription and licensing), Enterprise Software, Construction, Oil & Gas, Food & Retail, Commercial Properties, SaaS sales, Manufacturing & Industrial, Education, Healthcare, Public Sector, and SME sectors.Revenue Growth: Driving success in customer experience, lead generation, pricing leadership, B2B and B2C sales, new business development, account management and retention strategies.Marketing: I have experience bridging the gap between sales and marketing by executing targeted customer outreach strategies in a B2B capacity, managing through various Martech. I have also led and trained cross-functional teams to implement campaigns through new applications such as Pardot, Eloqua, Hubspot and Salesloft, which have helped optimize sales and marketing processes. Strategic Excellence: Delivering profitability analysis and a plan for growth, process improvement, pricing strategies, bids/tenders/RFPs, and value-based selling initiatives. Managed multiple teams as part of the post-acquisition integration of multiple companies.Global Operations: Leadership of geographically dispersed teams and managing sales efforts across multiple continents, fostering collaboration in diverse, multicultural environments.Training & Education: Providing sales training and teaching post-secondary education that equips professionals with the skills to excel in competitive markets. Completed dozens of sales and leadership training programs, equipping me with advanced strategies and tools to drive performance and lead high-impact teams.I thrive on solving complex challenges, am known for building high-performing teams, and drive change through innovative strategies and process improvements. My passion lies in creating measurable impact while fostering environments where individuals and businesses can grow and succeed.Let’s connect!
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