Neil Elton
Web Analyst @Citizens Advice
Signup · Get unlimited contacts
WORK HISTORY
Web Analyst @Citizens Advice
Farringdon, GB
Manage analytic solutions across website platforms to ensure all required content performance data can be reliably tracked and reported on, ensuring an integrated approach between relevant teams in Citizens Advice. Design appropriate measurement strategies and implement tracking solutions through Google Tag Manager or equivalent analytics package. Create clear and effective reports with insights which benefit Citizens Advice\'s clients. Support the needs of team members by providing best practice guidance and training in data analytics. Proactively explore user data for insights regarding unexpected or changing behaviours and raise these to the relevant team for potential further investigation, experiments or action. Document approaches and work completed to ensure that it is sustainable.
EDUCATION
University of Hertfordshire
Bachelor's degree
ABOUT NEIL ELTON
With experience in SEO, analytics, and content marketing, I am passionate about telling stories with data and delivering high-quality user experiences (UX). As a Digital Officer at The Education and Training Foundation (ETF), I provide SEO and analytics services to support the UK\'s further education and training sector. I have experience using CMS, LMS, and CRM systems such as Google Analytics 4 (GA4), Ahrefs, Microsoft Clarity, Google Search Console, HubSpot, and Salesforce to conduct keyword research, optimising web content, monitoring website performance, and generating actionable insights. I also have experience creating and executing content strategies that drive traffic, engagement, and conversions, optimising video testimonials, email marketing, and social media platforms. I currently enjoy collaborating with internal and external stakeholders to align SEO and analytics goals with the ETF\'s vision and values.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.