Neha Sudhir
Branding in the Pharma world of OTC Retail
- Role
- Brand Manager at Cipla
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neha Sudhir
I am a product marketing analyst with a pretty good experience in – 1. Handling the product portfolio in the edutech sector, formulating GTM strategies for product launches, upselling, cross selling and bundling different product features according to different target groups as well as recommending marketing communication strategies, 2. Performing NPS analytics (VoC Text-based Analytics) and Google analytics of ecommerce channels, product and campaign launches of FMCG & IT industries, conducting competitive and consumer behavioural analysis to understand user cognitive bias and thus fixate pricingI am keen on gaining experience in analyzing product oriented KPIs and to work with senior management to ensure alignment of corporate marketing plans with branding and strategic objectives by providing actionable business recommendations and content.Targeting assignments in Digital Marketing Analytics/ Product Marketing Management / Market Research/ Brand Management / Social Media Management/ Adobe Analytics (Reporting)I am a highly curious person by nature and hence, find an interest in anything that has a story to tell. For example, I like discussing varied perspectives and theories of capitalism or even formulate different business models with my social and work circles, both. Currently, I am designing a website for professional book review blogging and convert it into a revenue generating model using digital product marketing strategies.In my off-time, you would catch me reading, watching an anime, or nodding my head to classic rock music. So, if you are looking for a gregarious person with great ideation skills, I am your go-to girl.
Experience
Brand Manager
Feb 2025 — Present · IN
Education
Kristu Jayanti University
Bachelor of Commerce and Management, International Business, Micro Economics, Financial Management, Banking Laws
2012 — 2015
Institute of Management Technology, Nagpur
Post Graduate Diploma , Marketing and Business Analytics
2017 — 2019
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