Neha Shaikh
Sr. Media Buyer
- Role
- Media Buyer at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neha Shaikh
Senior Paid Social Media Buyer with 6+ years of experience in performance marketing, currently working with WPP in the Media Activation team.I lead and manage high-impact paid social campaigns on Meta and TikTok, owning end-to-end execution — from campaign setup and budget pacing to optimization and performance analysis. My focus is on driving efficient growth while consistently delivering against CPA, ROAS, and conversion KPIs.I manage multiple accounts simultaneously and act as a key point of contact for performance delivery, ensuring campaigns are optimized, scalable, and aligned with business goals. I also deliver clear weekly and monthly reports, turning data into actionable insights for stakeholders and clients.Core strengths: • Senior ownership of Meta & TikTok performance campaigns • End-to-end paid social execution and optimization • Strong performance analysis and reporting • Multi-account management and prioritization • Clear, professional stakeholder and client communicationKnown for being strategic, dependable, and detail-oriented, I thrive in fast-paced agency environments and enjoy driving consistent performance outcomes through data-led decision-making
Experience
Media Buyer
Aug 2023 — Present
Education
Prahladrai Dalmia Lions College of Commerce and Economics Sundar Nagar S V Road Malad West Mumbai 400 064
Bachelor of Mass Media, Communication & Advertisement
2015 — 2018
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