Neha Saraogi

About Neha Saraogi

Senior Manager- Marketing & Business Development involved in marketing & product development for water analysis & Colour testing segments for Tintometer India Pvt Ltd. Identifying market gaps and exploiting market opportunities by introduction of customised products and new product launches. Involved in marketing events, campaign designing, collateral\'s, implementation of digital marketing activities. Key Strengths & Achievements: Market Expansion: Successfully explored and developed new markets, driving sustainable business growth. Product & Campaign Development: Led impactful marketing events, digital campaigns, and collateral creation. Customer-Centric Solutions: Experienced in promoting and selling technically specified products/services to businesses. Team Leadership: Effective communicator with expertise in team management and cross-functional collaboration. Event Expertise: Managed high-impact events that boosted brand engagement and lead generation. Sales Strategy: In-depth knowledge of sales processes, contributing to effective selling through communication excellence. Tech-Savvy: Proficient in CRM systems and advanced Microsoft Office applications for data-driven decision-making.Passionate about leveraging innovative marketing strategies to create meaningful customer experiences and drive long-term success.Specialities: Strategic planning, marketing, Sales & Technical Support, product promotion, Adobe Photoshop, Illustrator & InDesign

Experience

1. Head of Marketing & Business Development

   Lovibond India

   Jan 2026 — Present · IN

   Leading marketing strategy, demand generation, and market expansion for Lovibond’s water testing and colour measurement solutions, driving business growth and stronger industry engagement across India

Education

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2020 — 2022

• St. Xavier's College (Autonomous), Kolkata

  Bachelor of Science - BS, Microbiology Honours

• Amity University

  Master of Science - MS, Biotechnology

Skills

• Genomics
• Microbiology
• Life Sciences
• Teamwork
• Microsoft Operating Systems
• Communication
• Molecular Biology
• Lifesciences
• Biotechnology
• Technical Support
• Product Marketing
• Biochemistry
• Proteomics
• Marketing Strategy
• Competitive Analysis
• Market Research
• Sales
• Rt-Pcr
• Product Management
• Medical Devices
• Pharmaceutical Industry
• Microsoft Exchange