Neharika C.

About Neharika C.

As a results-driven marketeer, I’m passionate about creating meaningful connections between brands and their audiences. My journey has been a dynamic blend of creativity and analytics, fueling my love for brand management and marketing strategy.Currently, I build growth strategies for brands at Amazon as an Assistant Brand Manager. The experience from my current role, along with prior tenures at leading organizations such as Infosys, ExxonMobil, Grant Thornton, CBRE, and Calvin Klein, and a post-MBA stint as a freelance Social Media Manager, has built a strong foundation in transforming data into actionable insights.Beyond work, I’m either deep into a documentary or café-hopping around the city. While traveling the world is the dream, I’m currently channeling that wanderlust into discovering bold ideas and building impactful brand stories.If you’re as excited about brand building and growth as I am, let’s connect!

Experience

1. Assistant Brand Manager - in Jewelry (Amazon Fashion)

   Amazon

   Jun 2025 — Present

   Led end-to-end stewardship for a portfolio of jewellery brands, translating KPIs in selection,pricing, inventory, delivery speed, and advertising into data-driven growth strategies.• Scaled best practices for marquee events like Prime Day, Great Freedom Festival, Great Indian Festival, Black Friday Sale, Freat Republic Day Sale etc by curating ASIN selection for coupons, deals, and BxGy offers, driving brand visibility for platform-led initiatives.• Served as Deals SME for the jewellery category, owning pipeline planning, ASIN readiness and discount strategy to ensure event readiness.• Improved customer experience by monitoring and optimising catalogue quality metrics, including A+ content, titles, descriptions, imagery, reviews, and ratings.• Identified seasonal, topical, and competitor trends, along with insights from brand websites, to deliver actionable recommendations that strengthened product selection on Amazon.• Prepared weekly, monthly, and annual (JBP) plans to align with brands on performance targets and investment commitments.

Education

• K J Somaiya Institute of Management

  Master of Business Administration , Integrated Marketing Communication

• Christ University, Bangalore

  Bachelor of Commerce (Honours), Finance and Investment

  2015 — 2018

• Christ Junior College

  Grade XII, Commerce (Business Studies, Accountancy, Mathematics, Statistics)

  2013 — 2015