Neha Mohan

About Neha Mohan

Seasoned Product Leader with 13+ years in performance-based advertising at Microsoft Advertising. I lead a team of PMs across AI-driven solutions : Performance Max, retail-focused Shopping Ads & Merchant Center, and core Search Ads and own the full lifecycle: strategic road mapping, incubation, and go-to-market execution. By leveraging end-to-end automation, AI optimization, and generative-AI creative workflows, I solve real advertiser challenges with data-driven, out-of-the-box solutions and grow products from 0 to $X B in market share.I lead with customer obsession and empathy, leveraging AI-driven innovation, to deliver high-impact advertising solutions. With a deep understanding of performance optimization I guide cross-functional teams to turn data insights into measurable growth. My strengths in team building and mentorship foster a collaborative culture.

Experience

1. Group Product Manager

   Microsoft

   Jul 2021 — Present · Sunnyvale, CA, US

   Led Microsoft Advertising’s core performance suite :Search Ads and Shopping Ads while spearheading the AI-powered, fully automated Performance Max campaign- Launched Performance Max from $0 to M ARR within 12 months, establishing it as a flagship growth engine- Owned end-to-end product lifecycle across all advertiser cohorts (SMB, mid-market, enterprise), from strategic roadmapping and incubation to go-to-market and continuous optimization- Collaborated with engineering, GTM, and marketing teams to refine targeting, creative automation, and reporting, driving adoption and maximizing Advertiser value - Incubated inhouse ads solution for Microsoft to be leveraged across the entire org to help be a growth lever for all consumer products.

Education

• Sardar Patel University

  BE, Electrical

  2001 — 2005

• Santa Clara University

  Masters, Engineering Management

  2008 — 2010