Neha Malhotra Maleri
Global Market Engagement Crm & Loyalty @McDonald's
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WORK HISTORY
Global Market Engagement Crm & Loyalty @McDonald's
Defined, deployed, MyM Loyalty & CRM strategy for 22 McDonalds markets across the globe over 50 million customers\\\\n- Designed Lifecycle CRM strategy (acquisition, adoption & retention) for MyM Global Mobile App- Activating markets to generate sustainable digital revenue through CRM, Loyalty, data, and insights-driven programs, powered by a global mobile app.\\\\n- Delivered data-driven initiatives to enhance customer Life time value\\\\n- Delivering enhanced capability through new technology\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
SKILLS
ABOUT NEHA MALHOTRA MALERI
Expertise in design global strategy across CRM, Loyalty & personalisation to deliver a…
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