Nehalika Ramchandani

WORK HISTORY

EDUCATION

ABOUT NEHALIKA RAMCHANDANI

I have a bachelor\'s degree in biotechnology from Vellore Institute of Technology, and I am currently pursuing a master\'s degree in Management (Specialisation 1: Marketing, Major 2: Digital Businesses & IT) at Audencia Business School, one of the leading business schools in France. As a Junior Brand Strategist at Social Beat, I collaborated with clients and internal teams to create and execute effective digital marketing campaigns that align with the company\'s goals and vision. Utilized advanced tools such as GWI to conduct comprehensive consumer insights and market analysis. Leveraging these insights, we developed strategies that align with the brand positioning, brand identity and brand proposition. As a Social Media Coordinator at RasoiShop Ventures (e-commerce), I have developed strong communication, creativity, and project management skills, as well as a passion for social media and e-commerce. Central to my role has been the strategic planning and execution of impactful marketing campaigns, complemented by successful collaboration and influencer onboarding initiatives. I also had the opportunity to represent India as a delegate at the Harvard Project for Asian and International Relations (HPAIR), where I learned from global leaders and experts on various topics, such as innovation, sustainability, and leadership. My core competencies include branding, digital marketing, and communication, and I am always eager to learn new things and explore new challenges.