Nehal Bazari
Business & Marketing Leader | Consumer Brand Builder | Digital & CX Transformation | Growth Strategy
- Role
- Head of Marketing, Cables & Wires at Aditya Birla Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nehal Bazari
I build brands and businesses that elevate everyday living.With over 14 years across the Aditya Birla Group, Avalon Consulting, and consumer ventures, I’ve helped shape and scale consumer-first businesses from the ground up — blending strategy, digital, brand, and execution.At Eternia (Aditya Birla Group), I was part of the founding team that transformed a legacy industrial category into a premium, digitally-led consumer brand — designing its brand DNA, digital-first growth engine, and customer experience journey.I specialise in:• Business incubation & scale-up• Brand architecture & positioning• Full-funnel performance marketing• CX and digital transformation• Leading empowered, high-trust teams
Experience
Head of Marketing, Cables & Wires
Oct 2025 — Present · Mumbai, IN
Start of a new journey- incubating the Cables & Wires business of Aditya Birla Group under Ultratech.
Education
Xavier Institute of Management(XIM Bhubaneswar)
PGDM-BM, Finance
2009 — 2011
MICA | The School of Ideas
Digital Marketing Certificate Program, Digital Communication and Media/Multimedia
Indian Institute of Management Bangalore
Executive Education Course- Building Nurturing & Managing Brands, Branding
2020 — 2020
Christ University, Bangalore
BBM, Finance
2006 — 2009
Skills
- Mergers & Acquisitions
- Business Analysis
- Strategy
- Business Process Re-Engineering
- Market Entry
- Growth Strategy
- Management Consulting
- Management
- Due Diligence
- Feasibility Studies
- Supply Chain Management
- Financial Modeling
- Leadership
- Growth Strategies
- Business Strategy
- Opportunity Assessment
- Supply Chain Optimization
- Performance Improvement
- Analysis
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