Nehal Naphade

About Nehal Naphade

What if every Instagram story, casual coffee conversation, and fleeting digital interaction could unlock your next breakthrough product? I turn everyday social signals into strategic gold for FMCG brands; while others see noise, I decode the cultural patterns driving consumer decisions.My expertise lies in translating unstructured data, social media noise, digital chatter, and qualitative stories into sharp insight narratives that fuel brand growth. With a foundation in psychology, social intelligence, and AI-enhanced analytics, I help brands in FMCG and beyond decode what people really want and how to build for it.Over the past 7+ years, I’ve delivered insight-to-action journeys at global research leaders like Kantar, Ipsos, and Genpact, blending modern research methods, storytelling, and deep category expertise. Currently, I’m expanding my capabilities in data storytelling, FMCG strategy, and RTD beverage innovation through @over.a.coffee247 on Instagram—a culture-led content lab and future product platform that serves as my live laboratory for unlocking next-wave consumer trends.I specialise in triangulating qualitative research, quantitative data, and AI analytics to uncover the “why” behind consumer actions. By leveraging advanced tools like Brandwatch, Synthesio, and Sprinklr, I have helped brands predict trends 6–12 months ahead of the market, secure first-mover advantages, and accelerate innovation.Through dynamic storytelling, I transform complex data into high-impact business decks that drive go-to-market strategies, brand positioning, and innovation—empowering marketing, R&D, and sales teams to act with clarity and cultural relevance.With deep expertise in FMCG and RTD beverages and a strong cultural lens, I’ve helped brands increase product adoption by up to 20% and speed up launch timelines by 15%, ensuring they remain not just competitive but truly connected to evolving consumer landscapes.If you’re building something human-centric—especially in food, beverage, or culture—and want someone who blends rigour with resonance, let’s connect!

Experience

1. Assistant Manager

   Genpact

   Feb 2024 — Present · Bengaluru, IN

   Analyzing and interpreting data using various social media tools, secondary research, and digital analytics platforms to extract valuable insights.• Converting data into actionable insights by identifying trends, patterns, and key findings.• Creating visually compelling reports with storyboarding techniques in PowerPoint to effectively communicate research findings.• Visualizing analysis concepts and models in reports, presenting clear conclusions, implications, and recommendations to inform decision-making.

Education

• Delhi University

  Bachelor of Arts (B.A.), Psychology

  2013 — 2016

• Indian Institute of Management, Calcutta

  Advanced Programme, Artificial Intelligence - Powered Marketing

  2021 — 2021

• Shreemati Nathibai Damodar Thackersey Women's University

  Master of Arts (M.A.), Industrial Psychology

  2016 — 2018

Skills

• Microsoft Office
• Research
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Music
• Psychology