Neha Arora
Senior Brand Manager @CCL Products (India) Limited
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WORK HISTORY
Senior Brand Manager @CCL Products (India) Limited
Hyderabad, IN
Continental Speciale is a premium 100% pure instant coffeeContinental Malgudi is a premium brand of traditional South Indian filter coffee
EDUCATION
IBS Hyderabad
Master of Business Administration - MBA
Ansal University Gurgaon
Bachelor of Business Administration - BBA
ABOUT NEHA ARORA
Senior Brand management professional with 6+ years of experience in the FMCG industry, specializing in coffee and beverage categories. Currently working in a Senior Brand Manager role, with a strong track record of end-to-end brand ownership. From strategy and consumer insights to go to market(GTM) execution and performance tracking.Experienced in building and executing annual brand plans, driving product launches and innovations and working closely with sales, trade marketing, agencies, and cross-functional teams to deliver sustainable brand growth. Adept at managing ATL, BTL, and digital marketing initiatives
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