Neha Yadav
Growth @ Helium | B2B SaaS GTM, Positioning, Product Marketing | Ex-Dentsu | Obsessed with brand, behavior & what makes people convert
- Role
- Founder\'s Office - Growth at Helium
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Neha Yadav
I’m currently in the Founder’s Office at Helium, working at the intersection of growth, product, and brand. I help shape how our product —> Pulse is positioned, experienced, and scaled across eCommerce teams. I work closely with design, product, and engineering to translate market context into features, messaging, and experiments that move the needle.Before Helium, I built marketing campaigns and content for brands across media, hospitality, and consumer tech. At WATConsult (Dentsu), I led creative production for Reebok and Honda Cars. At Spectal Management, I worked on brand experiences for Tinder and Stanza Living. I’ve also managed social growth and digital storytelling for iSail Marine, STAG Marine, Woodbox Café, and others.My background sits across brand strategy, creative direction, and performance content but what drives me is curiosity. I’m interested in how product and brand shape each other, how people form instinctive trust, and what makes something memorable without being loud.I like keeping things clear and sharp. Always up for conversations about marketing, culture, or the internet. Happy to chat :)
Experience
Founder\'s Office - Growth
Nov 2024 — Present · Delhi, IN
Education
Delhi University
Bachelor of Arts - BA, Communication and Media Studies
Indraprastha College For Women
Bachelor's Degree, Mass Communication/Media Studies
2016 — 2019
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