Neha Wadhwa
Assistant Vice President Brand @AU SMALL FINANCE BANK
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WORK HISTORY
Assistant Vice President Brand @AU SMALL FINANCE BANK
Mumbai, IN
EDUCATION
Smt Mithibai Motiram Kundnani College of Commerce and Economics 32nd Road Bandra Mumbai 400 050
Bachelor in Management Studies, Business/Commerce, General
Maneckji Cooper Education Trust School
High School, Secondary School
University of Mumbai
M.COM, Marketing/Marketing Management, General
Smt Mithibai Motiram Kundnani College of Commerce and Economics 32nd Road Bandra Mumbai 400 050
Bachelor's degree, Management (BMS)
Chetana's Institute of Management & Research
Master of Business Administration - MBA, Marketing
ABOUT NEHA WADHWA
With over 11 years of experience in branding and marketing, I am a passionate and results-oriented professional who thrives on creating and executing effective strategies to enhance brand awareness, customer loyalty, and business performance. As the Senior Brand & Digital Manager at ICICI Bank, one of India\'s leading private sector banks, I oversee the planning and implementation of integrated campaigns across online and offline channels, reaching millions of potential and existing customers. Some of my key competencies include brand management, digital marketing, team management, corporate communication, media planning, email and SMS marketing, event activation and management, content writing and development, and social media marketing. I have successfully led and collaborated with cross-functional teams to deliver innovative and impactful solutions that align with the bank\'s vision, values, and goals. I have also leveraged my skills and knowledge to obtain multiple certifications in social media marketing, digital marketing, and stock market basics, demonstrating my commitment to continuous learning and professional development.
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