Neha Singh

About Neha Singh

Results-driven Senior Area Sales Executive with extensive experience in the consumer goods industry. Skilled in driving business growth through expertise in FMCG, retail operations, sales management, business development, and marketing strategy. Known for building strong client relationships, leading high-performing teams, and consistently exceeding sales targets.Holds an MBA in Marketing from Indira Global Business School, Pune, with a strong foundation in strategic planning and execution. Passionate about delivering measurable results, fostering collaboration, and contributing to long-term business success.

Experience

1. Senior Area Sales Executive

   Mars

   Sep 2019 — Present · Pune, IN

   Managed a portfolio of small, medium, and large retailers andwholesalers, contributing to a monthly business value of approx. ₹ 1crcrores, and drove an increase in revenue.• Optimized distributor and supply chain operations, enhancing ROIcalculations to reduce operational costs and improve delivery times.• Managed 3 distributors by overseeing primary and secondary sales,ensuring seamless operations and efficient product distribution.• Developed precise volume forecasts and sales plans using SAP, ensuring consistent achievement of key performance indicators, including volume,product distribution, promotional execution, and display placements, whichboosted promotional effectiveness.• Consistently met sales parameters such as productivity, cross-selling,and new product development, driving a 12% monthly increase in essential sales metrics.Key AccountsDeveloping productive long-term relationships with customers.• Effective rolling out of monthly schemes in B-to-B accounts.Develop in-store visibility plans in coordination with regional team and follow-up to achieve timely & effective implementation• Highly focus on Festive Visibility in Modern Retail Outlets• Collaborated with internal teams to launch new products effectively, leading to a 20% increase in product adoption within first quarter following launch.• Developed and implemented trade marketing initiatives to boost brand visibility and optimize product placement across retail channels.• Engaged in regular market research, utilizing insights to inform business decisions, which led to significant improvements in market penetration.• Coordinated promotional activities that significantly boosted product visibility and drove sales growth in modern trade outlets.• Partnered with marketing teams designing and executing targeted campaigns and POSM strategies (such as Category Branding, CTU, FSUs, & Hanger) for key accounts, enhancing campaign effectiveness.

Education

• Indira Global Bussiness School -Pune

  Master of Business Administration - MBA