Neha Singh
Associate Director @ Cipla | Ex- Abbott | IIM CStrategy and Transformation I Health TechE-Commerce | MarTech
- Role
- Associate Director Strategy & Transformation at Cipla
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neha Singh
Business Strategy leader with 14 years of experience in healthcare and financial services, specializing in Business & Digital Transformation Strategy, E-commerce business, Omnichannel marketing, GTM strategy, Portfolio Management and Business Development. Proven expertise in implementing AI powered digital strategies to scale brands and optimize patient engagement.I have extensive experience across US, Europe, leading market entry strategies, product launches, brand management, and digital transformation initiatives for Fortune 500 pharma and healthcare companies. Passionate about leveraging data driven insights, digital therapeutics, and customer centric marketing to drive healthcare innovation, access and brand leadership.
Experience
Associate Director Strategy & Transformation
Apr 2024 — Present · Mumbai, IN
Lead and develop business transformation strategy for growth launch brands, implement strategic innovation and digital health strategy and Digital Go to Market Model- Managing Ecommerce business, Strategic alliances, BD & operations- Create annual business plan and execute online business strategies, online marketing, online customer experience and channel partnership- Build the customer centric model around patient journey to improve experience and service through digital transformation- AI-powered customer engagement, digital transformation, and strategic alliances to lead data-driven digital marketing strategies, helping optimize customer acquisition and retention through AI and automation
Education
Ministry of Industry and Commerce, Government of India
Registered Indian Patent Agent, Intellectual Property Law
2013
Indian Institute of Management, Calcutta
Global Business Management
2020 — 2021
World Intellectual Property Organization Academy
Diploma, Intellectual Property Rights
2007 — 2007
Guru Gobind Singh Indraprastha University
Master of Business Administration - MBA, Marketing
2009 — 2011
University School of Biotechnology
B.Tech, Biotechnology
2006 — 2010
World Intellectual Property Organization Academy, Geneva
Diploma, Intellectual Property Rights Management
2011 — 2012
Skills
- Pharmaceutical Sales
- Pharmaceutics
- Biotechnology
- Patents
- Market Research
- International Marketing
- Competitive Analysis
- Marketing Strategy
- Registered Indian Patent Agent
- Strategic Planning
- Marketing
- Business Planning
- Generic Programming
- Pharmaceutical Industry
- Licensing
- Intellectual Property
- Business Development
- Sales Effectiveness
- Strategy
- Market Analysis
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