Neha Singh
Digital Content Analyst, Innova Market Insights
- Role
- Digital Content Analyst at Innova Market Insights
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Neha Singh
I’m a digital content and communications professional with hands-on experience in…
Experience
Digital Content Analyst
May 2024 — Present · Mumbai, IN
Innova Market Insights, I was responsible for researching, creating, and optimizing content to align with industry trends, consumer behavior, and marketing goals. My role required close collaboration with cross-functional teams, including SEO, design, and marketing, to ensure content was both engaging and data-driven.Key Responsibilities & Achievements:Conducted in-depth market and trend research to identify relevant topics for target audiences across the food, beverage, and consumer goods industries.Produced SEO-optimized articles, blogs, and reports, incorporating keyword analysis, meta descriptions, and tagging best practices to improve visibility.Collaborated with SEO and design teams to enhance content discoverability, user experience, and brand alignment.Tracked content performance metrics and contributed to monthly and quarterly performance reports, offering actionable recommendations.Utilized AI tools and internal systems to enhance research efficiency, content accuracy, and workflow speed.Ensured content quality assurance, adhering to brand voice, editorial standards, and deadlines.This role strengthened my expertise in content strategy, performance analytics, and digital storytelling, while deepening my understanding of how data can guide creative decisions for impactful marketing outcomes.
Education
R. D. National College
BAMMC
2019 — 2022
University of Mumbai
Master's degree
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