Neha Sharma

About Neha Sharma

With over 5+ years of experience in Digital Marketing (Social and Search), I have extensive exposure to platforms including Meta, TikTok, Snapchat, LinkedIn, Twitter (X), Google Ads, Taboola, Outbrain, and a variety of Native Ads platforms.Key Areas of Expertise:Search Engine Marketing (SEM)Social Media Marketing (SMM)Pay Per Click (PPC)Native AdvertisingDV360

Experience

1. Senior Associate - Paid Social

   GALE

   May 2024 — Present · Bengaluru, IN

   Roles and Responsibilities -Campaign Management: Running multiple objective campaigns focused on conversion, awareness, engagement, and traffic across Meta, LinkedIn, and TikTok.Budget Oversight: Managing a substantial social media budget of 15 Crores, ensuring effective allocation and utilization for maximum ROI.Performance Reporting: Handling comprehensive reporting tasks to track campaign performance, providing insights and actionable recommendations.Optimization: Continuously optimizing campaigns to improve performance metrics and achieve client goals.Client Management: Managing relationships with both domestic and international clients, ensuring their social media needs and expectations are met.Strategic Planning: Developing and implementing strategic plans for social media campaigns to enhance brand visibility and engagement.Cross-Platform Expertise: Leveraging expertise in multiple social media platforms to create cohesive and effective marketing strategies.

Education

• Hindustan College of science and technology

  BTech - Bachelor of Technology

  2014 — 2018