Neha Sharma

About Neha Sharma

With an MBA in Marketing and Finance, I have over 8 years of experience in vendor management, product management, specializing in site merchandising, E-commerce, Buying and digital analysis. As a Vendor Consultant at Amazon, I collaborate with the Europe Teams and the leadership team to create, plan, and schedule campaigns for Amazon’s vendors. I optimize product categories, deals, messaging, and navigation to enhance the online shopping experience and customer retention. I also analyze data to identify customer segmentation strategies and competitive advantages. In my previous roles at Capita, as a Digital Merchandising Manager, my responsibilities were campaign, category management, team management, SEO and Ul/UX development. I also performed pre/post release analysis, reported on key metrics, and made timely and appropriate updates to site documentation. JCPenney, I contributed to the digital platform development and enhancement, focusing on product page design, catalog setup, SEO, internal search, and sale promotion. I partnered with various stakeholders, such as product owners, buyers, UI/UX team, and technology teams, to understand the feasibility and deliverability of solutions.I am passionate about delivering high-quality and engaging digital products and services that meet the needs and expectations of customers and stakeholders. I have strong skills in business reviews, brand analysis, vendor management, team management, mentoring, and process training. I am always eager to learn new ideas and explore new opportunities in the dynamic and evolving retail industry.

Experience

1. Vendor Retail Manager

   Amazon

   Jun 2024 — Present · Bengaluru, IN

   Performance of internal teams on input metrics and impact of vendors on creating a great customer experience.• Partnering with Retail (AVS) Team to manage vendor relationship.• Build strong communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan for the vendors.• Build and execute on a strategic account plan that delivers on key business opportunities and relevant KPIs for the vendors.• Providing thought leadership around planning, roadmaps and execution.• Supporting the launches of new programs, categories and features.• WBR, MBRs with the vendors highlight business metric performance and building action plans.

Education

• Bangalore University

  MBA, Accounting and Finance

  2014 — 2016

• Kharagpur College

  Bachelor of Commerce - BCom, Business/Commerce, General

  2010 — 2013