Neha Pashine
Making Marketing Stand Out, Digital Marketing Strategy, Global GTM & Event Marketing Expert, Content Creator & Curator I S. P. Jain Alumna |
- Role
- Marketing Director at Cleareye.Ai
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Neha Pashine
My expertise lies in B2B Marketing strategy that catalyzes lead generation and brand growth. I have pivoted clients and companies towards a significant increase in Marketing focusing on IT SaaS, Telecom, Banks, and Fintech solutions.As a Digital marketer, I\'ve dedicated myself to crafting Digital Marketing strategies that align with Sales and drive engagement. Drawing from an extensive background in IT(SaaS & Fintech) Off-Shore Marketing, Banking & Telecom I employ a blend of creativity and analytical precision to navigate diverse International markets, from Asia-Pacific to Africa, enhancing global marketing footprint.
Experience
Marketing Director
Feb 2025 — Present · Maharashtra, IN
My role spans brand leadership, demand generation, and strategic communications, including:• Go-to-Market Strategy – Designing and executing marketing plans to accelerate adoption of Cleareye.ai’s solutions in key global banking markets.• Thought Leadership & Content Marketing – Driving brand voice in the trade finance ecosystem through high-impact content, webinars, industry events, and analyst relations.• SEO & Digital Presence – Leading Integrated marketing efforts across LinkedIn, email, SEO, paid media to build awareness, generate qualified leads.• Event & Partnership Marketing – Orchestrating brand presence at major global trade events (SIBOS, BAFT, GTR), strengthening relationships with banks, partners, and trade bodies.• Brand Storytelling – Translating complex AI and trade finance capabilities into clear, compelling narratives for C-suite decision-makers.• Thought Leadership – Guiding marketing teams and collaborating cross-functionally with sales, product, and leadership to align market positioning with revenue goals.• Strategic Partner Marketing & Budgeting: Established efficient budget allocation practices, driving ROI and scaling co-branded GTM programs with ecosystem partners, aligning marketing, sales, and product teams to drive joint demand generation. Across geographies with Partner alliances like Microsoft, IBM, Enigio, CGI, Baft and GTR
Education
JLPT
Jlpt level 5 aspirant, Japanese Language and Literature
IIPM, New Delhi
Master of Business Administration (MBA), Marketing from IMI Brussels
2003 — 2005
Institute of Hotel Management Catering technology & applied nutrition
Diploma in Hotel Mangement, IHMCTAN , New Delhi Pusa
1999 — 2001
SPJIMR SP Jain Institute of Management & Research
PGMPW, Business, Management, Marketing, and Related Support Services
SPJIMR SP Jain Institute of Management & Research
PGMPW, Marketing/Marketing Management
2019 — 2019
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