Neha Parmar
Senior Brand Manager @Metro Brands Limited
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WORK HISTORY
Senior Brand Manager @Metro Brands Limited
Mumbai, IN
Portfolio: MetroActiv (new brand launch), New Era India (global licensed brand)- Launched MetroActiv from scratch: brand positioning, identity, GTM strategy, and integrated marketing rollout across channels- Built annual brand plans, launch calendars, and performance tracking frameworks-Took over New Era India portfolio, managing global brand guidelines, India-market adaptation, and retail-led activations- Led cross-functional stakeholders (merchandising, retail, e-commerce, agencies) to deliver cohesive brand execution- Managed budgets, agency partners, and launch timelines across multiple brands.
EDUCATION
James Cook University
Master of Business Administration (M.B.A.), Business/Commerce, General
Kishinchand Chellaram College of Arts Commerce and Science
Bachelor of Science (B.Sc.[IT]), Information Technology
SKILLS
ABOUT NEHA PARMAR
Brand marketing leader with 11+ years of experience driving high-impact, multi-crore campaigns across sports, retail, and lifestyle. Skilled at building 360° strategies that connect with culture, inspire consumers, and deliver measurable business growth.At Skechers India, I championed brand communications and strategy while spearheading campaigns and partnerships with Mumbai Indians, Jasprit Bumrah, Sunil Chhetri, NBA, Mohun Bagan, Kartik Aaryan, and Ananya Panday. My work spans ATL/BTL, content strategy, athlete & celebrity collaborations, sports IPs, and large-scale media investments.I bring a storytelling-first, results-driven approach and am looking to create culture-shaping brand platforms with a consumer brand that offers scale, ambition, and long-term impact.
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