Neha Malik

Technical SEO and Content Optimization Specialist | SEO Deputy Manager @ Hindustan Times

Role: Deputy Manager at HT Media Group
Location: West Delhi, DL, IN
LinkedIn followers: 500 followers

OperationsView LinkedIn profile

About Neha Malik

Over 12 Years in Search Engine Optimization (SEO), during this tenure have worked in…

Experience

Deputy Manager
HT Media Group
Aug 2019 — Present · Delhi, IN
Plan, develop and implement SEO strategy for Hindustan Times, HT Tech and HealthshotsContent Management• Work daily with editors to provide daily basis trending topics on google and social media• Create SEO Plan for major and daily basis events to share with Edit team• Content Analysis - Realtime suggestions and update meta•Work closely with the editors/ writers and educate them on the usage of relevant keywords in the stories to improve the SEO ranking• Suggestion of new sections & tag pages on the website• Conduct SEO training session for editorial team. • Report duplicate title, summary and content of the website as hygieneTech and Product Implementation• Work daily with tech team to implement planned SEO strategies• work on topic page • Website Architecture - Proper site navigation for better crawling purpose.• Website Migration• Webmaster Tools (Robots file updation, 30X, 40X & 50X Error Optimization, Sitemap updation)• Designing and implementing SEO recommendations to increase brand awareness and online reputation• Report Onpage Elements issue • Suggest New Opportunities for the website in the Upcoming Month and Year•Suggest changes and integrate enchantment in cms to make more seo friendly environment to editorsReporting• Perform keyword research to optimize existing content and explore new opportunities• Identify our audience persona to better target identified audiences• Identify problems and deficiency and implement solutions in a timely manner• Daily basis website health check, weekly basis seo audit • Competitor Analysis on regular basis• Create daily basis reports• Keyword Analysis: Conducted Keyword Market Research on target markets\' searching habits• Analyzing Search engine Algorithm through small/controlled/measurable experiments.• Google Analytics Report- Create daily, Weekly and Monthly Google Analytics Organic Traffic Report• GSC Report - Create Monthly GSC, Google news and Goog

Contact information

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Current company

HT Digital Streams

Online Audio and Video Media · 501 employees · 18-20, Hindustan Times House, KG Marg, Barakhamba, New Delhi, Delhi NCR, 110001, IN

Powering some of the most influential news brands in the country, HT Digital Streams with 150 million unique visitors a month and above 1700 million page views is today poised as one of India’s fastest-growing digital media companies. Inspired by almost a century of fine journalism from the house of Hindustan Times, HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Among these four diverse digital platforms, we engage, entertain, and inform India’s most discerning audiences. At HTDS, we are committed to building trusted brands on the back of great content and a deep understanding of our customers—powered by the latest technology and a team of young, passionate leaders. If building brands and impacting lives and society at large sound exciting to you, and if you’re looking to do things no other newsroom in the country is doing, reach out to us.

htmedia.in

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