Neha Madan
Assistant Manager - Network Planning @Hindustan Petroleum Corporation Limited
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WORK HISTORY
Assistant Manager - Network Planning @Hindustan Petroleum Corporation Limited
New Delhi, IN
Strategic Dashboard Development: Constructed a Microsoft Excel-based Y2 dashboard for leadership, enabling YoY market share analysis with features like OMC-wise sales and Market Effectiveness Ratio. This dashboard facilitated monitoring industry trends and competitor activities, providing valuable market intelligence for strategic planning.2. Performance Tracking and Feedback: Implemented performance trackers based on KPIs for 5 regional offices and 21 Sales Officers, offering insights into metrics such as throughput per outlet and area-wise market share. Provided regular feedback to enhance efficiency and drive continuous improvement.3. Retail Outlet Enhancement Success: Led initiatives for new retail outlet commissioning, nozzle sales commissioning, and revival of closed outlets. Achieved a notable 5.9% Y-o-Y increase in HPCL\'s market share in MS-HSD sales in the North Zone by December 2023 through effective modernization and reconstitution projects.4. Strategic Location Analysis: Utilized the Location Expert (LX) Tool to assess the sales potential of new investment proposals and identified outlets with underutilized capacity. Recommended modernization strategies to optimize sales.5. Dealer Network Expansion Leadership: Drove the expansion of the dealer network through strategic site identification, LOI optimization, and resource planning. Proactively managed dealer selection processes, file note evaluations, and approvals, resulting in significant retail outlet additions.6. Advertising Campaign Success: Achieved impactful results in the 2018 and 2023 advertising campaigns by proactively managing dealer selection processes and approvals. This initiative contributed significantly to the addition of over 600 retail outlets in the North Zone within 5 years, with an additional 110+ outlets in the pipeline.
EDUCATION
Indian Institute of Technology, Roorkee
B,Tech in Chemical Engineering with M.Tech in Hydrocarbon Engineering, Chemical Engineering
D.A.V. Centenary Public School, Hardwar, Uttarakhand
AISSCE, Non-Medical, 87.2%
ABOUT NEHA MADAN
With over 8 years of experience in the Oil and Gas sector, I am a driven and versatile professional with competencies in marketing and data operations analytics, product management, and business development. I have a strong educational background in chemical and hydrocarbon engineering from the Indian Institute of Technology, Roorkee, one of the premier institutions in India.Currently, I work as an Assistant Manager - Network Planning at Hindustan Petroleum Corporation Limited, a leading oil and gas company in India. In this role, I leverage my skills in strategic dashboard development, performance tracking and feedback, and retail outlet enhancement to provide market intelligence, improve efficiency, and generate revenue. I have also demonstrated my product management skills by spearheading the creation of HPCL\'s IDEA Junction portal, a centralized hub for employee ideas. My mission is to contribute to the growth and innovation of the oil and gas industry, while pursuing my passion for data-driven decision making and customer-centric solutions.
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