Neha Kumari

Creative Director | Designing Stories That Make Audiences Feel, Stay & Act | Narrative Strategy for the Short-Form Era 🚀

Role
Creative Director at Rigi
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Neha Kumari

Over the past 5+ years, I’ve built a career at the crossroads of creativity, strategy, and storytelling, working as a content manager, writer, and creative strategist across brands, platforms, and formats.Currently, I lead content initiatives at Crafto App as a Content Manager, where I design and execute cross-platform strategies that align creativity with performance. My journey also includes writing audio promos for Pocket FM that reach millions of listeners, and scripting for Pratilipi Comics, where I learned to blend narrative depth with audience insight.Earlier, I’ve collaborated with Gigde Global, optimizing brand visibility through SEO and storytelling-driven content, and contributed to Girl Up (UN Foundation), where purpose-driven communication met impactful execution.What sets me apart? I don’t just create content, I craft digital experiences that connect, convert, and stay memorable. From blogs and brand campaigns to video scripts and storytelling for entertainment platforms, my work is where strategy meets soul and where every word has intention. Let’s connect if you’re looking for someone who can turn ideas into stories and stories into results.

Experience

  1. Creative Director

    Rigi

    Feb 2026 — Present · Bengaluru, IN

    Write 10–30 second narrative \"hooks\" or backstories that lead seamlessly into our micro-drama episodes.2. Quickly establish stakes, motivations, and conflicts that make the audience care about the characters instantly.3. Analyze performance data to understand which narrative tropes are working and pivot your writing style accordingly.4. Work closely with the performance marketing team to ensure the narrative aligns with visual pacing and conversion goals.5. Stay ahead of digital storytelling trends to engage the audience with new creative ideas.

Education

  • Sri Venkateswara College, Delhi University

    Persuing BA Hons, Hindi Language and Literature

  • Rajkiya Pratibha Vikas Vidyalaya, Lajpat Nagar

    12th standard, Humanities/Humanistic Studies

  • Indira Gandhi National Open University

    Master of Arts - MA, Journalism and Digital Media

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Neha Kumari — Creative Director at Rigi in Bengaluru, KA, IN | Unifers