Neha Goel

About Neha Goel

As a Brand Specialist at Amazon since April 2024, I work closely with the Retail Category Team to manage vendor relationships, foster communication, and execute strategic account plans. My contributions include managing market expansion, executing impactful campaigns, and driving growth initiatives while aligning vendor strategies with key business goals. With an MBA from IIM Raipur and SCBS France and a background in Applied Psychology from Amity University Noida, I leverage expertise in marketing, communication, and management to deliver customer-centric solutions. My aim is to contribute to dynamic environments by solving complex business challenges and enabling sustainable growth.

Experience

1. Brand Specialist

   Amazon

   Apr 2024 — Present

   Partnering with the Retail Category Team, managing the vendor relationship by championing the vendor\'s needs at Amazon, build successful communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan for the vendors.• Initiated and managing the market expansion of the vendor in new marketplaces• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders.• Strategically creating deals for the vendor during the whole year, managing the pricing of products• Build and execute on a strategic account plan that delivers on key business opportunities and relevant KPIs for the vendors and Amazon• Conduct regular business reviews, highlight business metric performance and building action plans• Conduct deep dive analysis on vendor issues and publish recommendations and action plans based on data to improve vendor experience• Work with internal Amazon teams/vendors to improve operational aspects of their business in providing a great consumer experience• Provide thought leadership around planning, roadmaps and execution• Billing and resolution of any financial issues

Education

• Amity University

  BA(H) , Applied Psychology

  2019 — 2022

• SCBS

  Master of Business Administration - MBA, Business Administration and Management, General

• Indian Institute of Management Raipur

  MBA, Business Administration and Management, General

• Modern Delhi Public School - India

  Class 1 to class 12

  2009 — 2019